Coming soon
The most direct route
to reach customers.
People rely on Apple Maps to explore new places and try new things.
From discovering coffee shops and restaurants, to stores and landmarks, Maps is where “what’s around here?” becomes “I’m on my way.”
Soon local businesses can run ads on Apple Maps — right where customers are deciding where to go.
Why advertise
on Apple Maps?
Reach Apple customers,
whose map of choice is Apple Maps, right when they’re intentionally searching for businesses like yours and deciding where to go.
Run ads in a privacy-first environment
that respects your customers, who already trust Maps. No tracking — just helpful discovery.
Promote your business the way you want directly on Maps,
at a cost you control, with the flexibility to start and stop campaigns anytime.
Turn views into visits.
Customers can call, navigate, order, and more from where they’re viewing your ad. Quickly convert exploration into connection and foot traffic.
Ready to run in
just a few steps.
Get ready to run ads on Apple Maps the moment the opportunity becomes available by claiming your business location and uploading photos.
Privacy.
All mapped out.
Where you go says a lot about you. But we don’t need to know a lot about
you to deliver a great experience on Apple Maps.
Apple doesn’t know which stores, neighborhoods, or clinics you visit. And Maps doesn’t require you to sign in to use it. Even if you choose to sign in, Maps keeps your data in sync across all your devices using end-to-end encryption — so where you go isn’t associated with your Apple Account at all.
Many personalized features, like Visited Places or locating your parked car, are created right on your device. Data used to improve navigation, such as routes and search terms, is not associated with your identity. Instead, that information is based on random identifiers that are constantly changing.
Ads on Apple Maps takes the same approach. Maps with ads is just as private as Maps without ads. Where you go and the ads you see and interact with are not associated with your Apple Account. Personal data stays on your device, is not collected or stored by Apple Ads, and is not shared with third parties. Age and gender are not used to target ads on Maps.
If an Apple Account is registered to a minor under 13 years of age or set up as an educational Managed Apple Account, we use on device logic to not display ads. And Apple Ads does not collect, use, or disclose any information from these accounts.
To connect you with relevant businesses and services, we never use information like your precise location or history of interactions with Maps. Instead we focus on contextual information such as search terms, a device’s approximate location, or the area of the map on screen.
Information about the ads you view or tap is tied to a random identifier that rotates multiple times per hour. This means Maps can’t search for information about you based on an identifier linked to you or your device. Longer-lived identifiers are used for application performance, aggregate usage metrics, and to maintain the integrity of the service. These longer-lived identifiers are not attached to your Apple Account or other information that might identify you.
