Mobile measurement providers

How MMPs help monitor Apple Search Ads Advanced results

Monitoring Apple Search Ads Advanced campaign performance is an important step to ensuring you’re meeting your business objectives. To help measure your campaigns’ performance, you may integrate with a mobile measurement provider (MMP).

MMPs interact with various marketing channels independently to measure app downloads and monitor post-install events. If you permit an MMP to access your Apple Search Ads campaign data through the AdServices attribution API or through AdAttributionKit, they can incorporate that data into their solution. Note that MMPs must create attribution tokens and request attribution payloads through the AdServices attribution API. It’s important to remember that MMP methodology for conversion attribution may vary and there may be differences when compared to Apple Search Ads reporting:

  • Source of install data Apple Search Ads: App Store verified install (download) following a tap or a view of an ad. MMP: Install based on the first open of the app.
  • Attribution window Apple Search Ads: 30 days from a tap on an ad or one day from a view of an ad. MMP: 0 to 30 days from a tap or view of an ad.
  • Redownloads Apple Search Ads: Reported as redownloads and included in the reported install count in the Apple Search Ads Advanced Campaigns dashboard, Campaign Management API, and AdServices attribution API. MMP: Certain MMPs may have settings you can manually adjust for attributing redownloads (such as customizable attribution windows, an inactivity window, and more). Please check with your MMP for more details.