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Apple Search Ads Help
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Learn about Certification
Set up an account
Set your payment method
Link App Store Connect accounts
Invite users to your account
Manage account preferences
Structure your account
Understand dashboards and settings
Advertise in mainland China
Solve setup and access issues
Billing
Apple Search Ads promo credit
Understand the billing cycle
Tax information
Monthly invoicing
Understand invoices
Solve billing issues
Campaigns
Create campaigns
Structure campaigns
Understand Search Match
Schedule campaigns
Pause or remove campaigns
Duplicate campaigns
Make edits in bulk
Use the Campaign Management API
Ad Groups
Understand and create ad groups
Modify audience settings
Schedule ad groups and ads
Duplicate ad groups
Keywords
Add and manage keywords
Understand keyword match types
Use negative keywords
Duplicate keywords
Bids & Budget
Set and adjust bids
Considerations for keyword bids
Manage budgets
Set and adjust your CPA cap
Ads
Create Today tab ads
Manage Today tab ads
Today tab ads troubleshooting
Create ad variations
Manage ad variations
Ad variations troubleshooting
Recommendations
Review recommendations
Manage recommendations
Reporting
Reporting options and definitions
View Campaigns dashboard metrics
Use the Charts dashboard
Create custom reports
Explore and visualize insights
Mobile measurement providers
Apple Ads Attribution API
Tips for evaluating performance
Tips for solving performance issues
Apple Search Ads Basic
Compare Apple Search Ads solutions
Promote an app with Basic
Make changes to Basic app promotions
View Basic app promotion performance
Improve Basic app promotion results
Switch Apple Search Ads solutions