Apple’s Approach
to Advertising

We have long believed that advertising can be done in a meaningful and impactful way that respects user privacy, and provides an engaging customer experience.

Privacy is at the center of everything we do, including advertising.

  • We don’t buy, sell, or share users’ data with other companies.
  • We don’t track users. This means we don’t link user or device data collected from Apple apps with user or device data collected from third parties for advertising purposes.
  • We’re transparent with users on how their data is being used.
  • We treat your customers with the care and respect they’ve come to expect from Apple.

We deliver ads with intention.

  • We are thoughtful and intentional about when and how we introduce ads.
  • We apply our passion for product design to how we integrate ads.
  • We aim to integrate ads so they fit seamlessly into the user experience.

We deliver ads that have measurable and meaningful impact, without compromising user privacy.

  • We strive to create an even playing field for advertisers of all sizes, and provide helpful tools for varying levels of marketing expertise, resources, and budget — giving smaller advertisers easy-to-use solutions, while offering more sophisticated brands the control they need.
  • We offer varied pricing models where advertisers pay for the desired result; there are no long-term commitments and campaigns can be started or stopped at any time.
  • We provide APIs to enable advertisers who want to manage campaigns and pull reports programmatically.
  • We provide clear and comprehensive reporting and privacy-safe attribution.