Fuel growth
with the
world’s
most popular
motorsport.
Apple TV is the U.S. home
of Formula 1®.
Full-circuit coverage of
every Grand Prix™
live,
including practices,
qualifying, and
Sprints.
New features
and programming
across
the Apple ecosystem.
Rising engagement — total
hours
watched up 13%
year-over-year.1
Premium ad offerings that
perfectly track
with
this premium sport.
Ads on F1 offer brand exposure to a devoted, growing fanbase in practices, qualifying, Sprints, Grand Prix races, and more.
A dialed-in fanbase.
F1 season runs nearly year-round. About 60% of U.S. viewers say they engage with F1 content every day. And 68% say they currently follow F1 more than any other sport.2
Global sport, local loyalty.
F1 is a global sport. And viewership in the U.S. is gaining momentum. Almost 75% of viewers say they watch over 20 races per season. And 95% say they’ll be following F1 five years from now.2
Young, affluent audience.
Over half of U.S. viewers are ages 18-44, with 36% being 18-34. F1 fans also have a higher median income than those of the NFL, NBA, and MLB.3
ADVERTISING OPPORTUNITIES
Put your brand in
pole position.
Ads in F1 programming on Apple TV offer a limited number of elite
opportunities
designed to rev up the viewing experience and drive brand exposure all season long.
Exposure at every turn.
Ads are seamlessly integrated throughout the season’s high-octane race weekends,
including pre and post shows. And by appearing alongside F1 celebrity stardom, your
brand will always be where the action is.
Video
Premium 30-second video placements put your brand in front of a passionate audience at peak engagement moments across their devices. Ads are also integrated into race replay VOD assets for a limited time.
Sponsorships
All sponsorships offer high-visibility placements for your brand. Select packages may feature custom integrations such as sponsored bumpers or promotional bugs for maximum impact.
