Resources
Support starts here.
Certification
Take advantage of free online training, and learn how to effectively promote your app and reach more people across the App Store.
Best Practices
Get the tips and advice you need to effectively reach customers and help maximize results on the App Store.
Help
Find answers to your questions, easy-to-follow instructions, and tips for using Apple Search Ads.
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Find the right partner.
Whether you need campaign optimization, custom product page expertise, or both, an Apple Search Ads Partner can help.
Practices that work.
News and updates.
Explore top Help articles.
Ad Placements
Terms and Policies
Learn what’s required to run ads.
Explore the terms and policies you need to follow to advertise.
APIs
Manage and measure campaigns at scale.
Tap into our APIs to understand value and manage your campaigns.