Set your payment method

Which payment methods are considered valid
and invalid

Your Apple Ads campaign won’t run until your account includes a valid payment method. You can add your credit card, debit card, or Unified Payments Interface (for payments in Indian Rupees) on the Billing page during the campaign setup process.

Apple Ads accepts Visa, Mastercard (including Apple Card), and American Express. Payments in India are accepted using a UPI app or a credit or debit card issued by a bank outside of India — direct payments by credit or debit cards issued by a bank in India are not accepted.

When you use Apple Card as your payment method for Apple Ads, you get 3% Daily Cash back. Apple Card is currently available to qualifying applicants in the United States.

Learn more about Apple Card

PIN-less and PIN-optional Visa and Mastercard debit cards are also accepted. Your debit card daily spending limit must be able to cover your campaign charges.

Invalid forms of payment include pre-paid cards, gift cards — including those branded Visa, Mastercard, and American Express — ATM cards, and digital wallets such as PayPal and Venmo.

Apple Ads doesn’t charge fees for credit card transactions, but credit card carriers may charge you foreign transaction fees. Please contact your credit card provider regarding when foreign transaction fees apply. Apple Ads will not reimburse or issue credits for charged foreign transaction fees.

If a charge to your credit card, debit card, or UPI is declined for any reason, we’ll pause your campaigns and attempt to charge the payment method again within 48 hours of the declined transaction. You don’t need to add a new payment method in order for us to attempt a recharge. If there’s an outstanding invoice and you add a replacement payment method to your account, we’ll automatically charge the replacement payment method within 24 hours from the time the payment information is updated. Note that we can’t manually run charges upon request. Once the transaction is authorized, your ads will become eligible to appear on the App Store again.

By saving your credit card, debit card, or UPI ID information, Apple may initiate and charge the payment method for subsequent payments made toward your Apple Ads account. Such payments will be initiated and charged in accordance with the Apple Advertising Services Terms of Service and the payment methods found here.

Understand the billing cycle

If you plan to run ads on the
App Store in multiple countries
and regions

You should notify your payment method issuer to ensure that there won’t be any issues processing foreign transactions. Depending on where your ads run, you may see up to five different charges on your billing summary from five separate Apple entities. For more information, see the Apple Advertising Services Terms of Service.

In addition, as of September 2019, European legislation may require your bank to authenticate your payment card during the registration process if your card is issued by a bank located in the European Economic Area. If so, you’ll be redirected to your bank to authenticate and complete the transaction.

Which currencies
are supported

You can set the currency for your Apple Ads account to any of the following:

  • Australian dollar (AUD)

  • British pound (GBP)

  • Canadian dollar (CAD)

  • Chinese renminbi (RMB; for customers in mainland China only)

  • Euro (EUR)

  • Indian Rupee (INR: for customers using UPI only)

  • Japanese yen (JPY)

  • Mexican peso (MXN)

  • New Zealand dollar (NZD)

  • U.S. dollar (USD)

All billing activity will occur in the currency you select.

Note that you can select only one currency per account, and once it’s set you can’t change it. If you want to use a different currency, create another account.

How to add or change a payment method

  1. Click your account name at the top right of the page.
  2. Click Settings.
  3. Go to the Billing tab, then click Payment Method.
  4. To add a payment method, enter your payment information. To replace a payment method, click Replace next to your existing one.

Note that you may have only one active payment method at a time for your account.

When you’re adding a payment method, you have the option to add a billing contact. This is a contact who may need to receive billing summaries such as invoices, card expiration notices, declined charge notifications, and more.