Promote your app where it matters most.
Apple Search Ads helps people discover your app on the App Store, matching customers with your app at the right moments.
Be Discovered.
The App Store is a global platform that connects businesses of all sizes with over 650 million people each week.1 For over a decade, it’s proven to be a safe and trusted place for people to discover and download apps like yours.
Our Approach
Advertising that works for everyone.
We believe that advertising should be based on a foundation of privacy, transparency, and data control — principles that make Apple trusted by people around the world. That’s why our advertising services are designed with consumer privacy built in, while delivering industry-leading performance and value for advertisers.
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Driving discovery and downloads.
Start your first campaign.
Apple Search Ads Advanced gives you easy and flexible campaign management options and a variety of ad placements designed to drive visibility and downloads of your app. Try it for free with a 100 USD credit.*
Set your goals, let us do the rest.
Apple Search Ads Basic offers a simpler way to get app downloads from search results ads at a cost you choose.
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