Search tab
Reach customers as they begin their search for apps
to download
Ads on the App Store Search tab let you drive awareness and downloads of your app by promoting it at the top of the suggested apps list. Over 70 percent* of App Store visitors use search to discover apps. With Search tab ads, you can capture the attention of these customers just before they search.
How ads are created
Ads on the Search tab are created using the assets you’ve already uploaded to your App Store product page, and feature your app name, icon, and subtitle. You can select your default product page or a custom product page as your ad’s tap destination. Your custom product page can also include a deep link that directs users to the exact place you want in your app.