Make your mark with multiple ad placementsacross the App Store. Show more people what your app has to offer, helping increase searches for your brand and downloads of your app. If you’re using a single ad placement and looking for a better overall performance value, running multiple placements could be
your solution.
Tap into the power of exposure.
Promoting apps in more than one placement can offer a better overall performance value. An analysis of U.S. app users showed that advertisers reached more people and increased searches for their brand when they ran ads in multiple placements simultaneously. And because you pay only when people tap your ad, you can drive a lot more exposure at little to no additional cost. Get ready to see your collective campaign performance benefit.
62%of surveyed users were more likely to check out apps that were highlighted across the App Store.1
Search Results
Fine-tune your search results campaigns.
Search is the way most people find and download apps on the App Store, so getting your app to the top of search results is a priority. Nearly 65 percent of downloads happen directly after a search,2 so use these tips to strengthen your campaigns and help your app get discovered.
Run Search tab and search results campaigns at the same time to reach additional users and increase searches for your brand. Using these placements together can also drive more downloads at a lower overall acquisition cost,3 showing just how valuable this pairing is.
Creating a Search tab campaign is easy — you don’t need to add keywords, and you only need to set one bid.
Promote your app where more than half a billion visitors start their journey to discover new apps every week. Today tab ads are our most prominent placement — they’re fully visible when people first arrive to the App Store — and are the go-to option to reach people who wouldn’t have found your app otherwise.
Don’t miss out on customers who are actively researching apps. They can come across your app after landing on a product page from an outside link, or from within an App Store article or search. Product page ads can extend campaign performance, complementing your ad placement strategy.
Run an ad across app categories, or refine the categories where it runs.
When reviewing campaign reporting, remember that an install isn’t necessarily only the result of the last ad placement a user saw. What a customer sees one day, in one placement on the App Store, may influence what they tap and download in the days ahead. To better understand how impressions across ad placements impact the ultimate performance of each campaign, be sure to check view-through metrics along with total metrics. You can also use Insights to explore data across your entire account, broken out by ad placement.
After you allocate budgets and set bids across different ad placements, it can take time to see the real effects each ad placement has on your overall results. This is why it’s a good idea to let your campaigns run for some time before making changes.
Insights from running Apple Ads placements across the App Store created a bridge of understanding and collaboration across our branding, search, organic, and design teams. A multi-placement Apple Ads strategy helped unite our goals internally, creating valuable synergy between brand awareness and conversion-driven marketing.
Explore the results of advertising in multiple placements.
Below are some of the performance gains Apple Ads advertisers have seen by running ads in more than one placement on the App Store.
Rakuten drives brand awareness and conversions.
669%increase in first-time buyers after running Search tab ads.
36%lower cost-per-install year over year after running Today tab ads.
200%increase in impressions during Cyber 5.
16%increase in first-time buyers year over year during Cyber 5.
