Restricted content guidelines

Apple is committed to providing the highest quality advertising experience. To meet this standard, the following areas require additional considerations, reviews, and approvals before being accepted on to Apple’s advertising platform.

  • Age-restricted content
     Ads promoting or containing age-sensitive products and services must be appropriately age targeted.
  • Alcohol
     Ads for alcoholic beverages must be appropriately age targeted. There can be no images or videos that show the consumption of the alcohol product. All text, images, video, and audio must depict age-appropriate people and scenes.
  • Controversial public issues

     Ads that present, include, or reference a position on a controversial public issue. This may include content that is deemed offensive, contains graphic or potentially offensive content, or is deemed an attack of a personal nature, an attack on an individual business, or a comment on a private dispute.
  • Dating
    Ads for dating or personal sites cannot promote casual sex or international matchmaking services.
  • Financial products and services

  • Ads for financial products or services that are associated with deceptive practices aren’t allowed.

  • Advertisements for short-term loans, such as payday loans or cash advances, must adhere to the following:

    - U.S.—Must be a member of at least one of the following associations: Community Financial Services Association of America, Online Lenders Alliance, or Canadian Payday Loan Association.

    - UK—Must be registered with the Financial Conduct Authority and follow the UK Code of Advertising for the payday industry.

  • Ads must not promote securities (stocks, bonds, notes, warrants, options, and so on) or insider tips on a particular stock or commodity.

  • Gambling
     Ad content that promotes or facilitates real money gambling must have necessary licensing and comply with all applicable federal, state/provincial, and local laws or regulations, including having the proper age and location targeting.
  • Image rights and logo usage
     An advertiser’s use of a third-party logo is included at its own risk. It is assumed that the inclusion of any intellectual property, logo, graphic, artwork, audio, film, celebrity, or person is properly licensed for use by the advertiser.
  • Pharmaceutical
     Ads promoting pharmaceutical products, medical devices, medical services, or treatments must comply with all applicable federal, state, local, provincial and, if applicable, foreign country laws or regulations. Additional restrictions on the promotion of such products for cross-border sales may apply.
  • Survey ads
     Ads that include surveys must display the entity that is conducting the survey and have a Respondent/Privacy Statement.