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JOBKOREA boosts customer reach.

To scale brand reach to as many potential customers as possible, the team at JOBKOREA invested in search results campaigns. They separated campaigns by keyword theme (discovery, brand, category, and competitive). With discovery campaigns, the team drove keyword expansion, finding new, relevant search terms as industry trends continued to evolve. Category and competitive campaigns focused on keywords related to similar types of apps, helping the team stay ahead of the competition.

To drive additional exposure, the JOBKOREA team complemented search results campaigns with ads on the Search tab. These ads helped to reach a broader audience before they narrowed in on a search, influencing customers in the mindset to download an app. “Running Search tab ads and search results campaigns together was an effective way to build brand awareness with a relatively small budget,” says JOBKOREA Head of Growth Marketing, Jeongwon Choi. In fact, the team initially invested less than 5 percent of their total ad budget on Search tab ads and saw impressions increase by 600 percent. Search tab ads also drove 50 percent of total impressions.

The team at JOBKOREA also managed campaigns for the Albamon app, which is aimed at people searching for part-time work. They closely monitored campaign results for both apps and their distinct audiences, optimizing bidding and creative strategies based on performance. To better connect with Albamon audiences during the College Scholastic Ability Test (CSAT) season, they developed different custom product pages they set up in App Store Connect. The team tested different app previews, screenshots, and promotional text focused on engaging the students who tend to look for part-time jobs after finishing the big test.

To capture demand from TV ads timed during the CSAT season, the JOBKOREA team also created custom product pages for Albamon that closely mirrored messaging and visuals with the brand’s television commercials. These custom ads increased tap-through rate. By aligning high-performing keyword themes like competitive terms with their custom product pages, the team also boosted the install rate for Albamon while improving cost-per-acquisition by 21 percent during this peak season.

“We found that optimization of our Apple Ads creative around major seasonal peaks or when we ran TV ads maximized our brand visibility across apps, capturing increased category interest and driving stronger overall ad performance,” says Choi. “With seasonal custom product page testing, we were able to improve efficiency and drive customer growth, so we plan to continue refining our creative approach to deliver the right message to the right audience in the right moment.”