Switch Apple Ads solutions

How to switch from Apple Ads Basic to Advanced

If you already use Apple Ads Basic and would like to try Apple Ads Advanced, learn more or start now.

You’ll still be able to access your account information for Apple Ads Basic by clicking the Apple Ads logo in the upper-left of your account screen.

How to use both Apple Ads Basic and Advanced

It’s possible to use both Apple Ads Basic and Advanced. But be aware that if you use both solutions to promote the same app, any optimizations you make in your Apple Ads Advanced campaigns won’t be considered for Apple Ads Basic.

There’s no advantage in the auction for running both Apple Ads Basic and Advanced at the same time. Only one ad for the same app is eligible per auction, so you may just be transferring impressions from one to the other.