Ad identifier

Apple News automatically marks ads with an ad identifier, which is used to identify paid placements for readers. When the ad identifier is tapped, it discloses information that was used to serve the ad, as well as information about the reader that was used to deliver targeted ads on Apple News.

The location of the ad identifier varies based on the format:

  • Banner ads: Lower-right corner
  • Pre-roll video: Lower-left corner
  • Outstream video ads: Upper-left corner

The ad identifier appears on a light blue background (99CCFE). It has a minimum iOS and iPadOS tap area to ensure readers can easily tap the icon. The minimum iOS and iPadOS tap areas are:

  • 44 pixels x 44 pixels around the English ad identifier
  • 80 pixels x 44 pixels around the French ad identifier
An example of the ad identifier on an ad placement. In English, the tap area around the ad is 44 pixels across and 44 pixels high. In French, the tap area around the ad is 80 pixels across and 44 pixels high.

Preview and test your ads to confirm the ad identifier and tap area don’t conflict with your key content.