Premium sponsorship specs

Premium sponsorship ad formats

Premium sponsorships include your logo at the top of the chosen feed as well as accompanying ads. You can select a variety of ads, but each sponsorship must be accompanied by at least one of the following: Large Banner, Large Direct Response 
(Left, Right, or Center), or an App Download ad.

The logo appears at the top of the page, next to the feed name.

Masthead Logo

We require one logo for light mode and one for dark mode. Logos should have a transparent background and be tightly cropped to the graphic’s edges with no extra space. It is also recommended to use horizontal word mark logos, unless in conflict with brand identity. Lastly, white logos are preferred for dark mode. Please consult your account manager if there are questions about how these logos will appear.

The ad appears in the middle of the page, with the logo in the hero image.

Large Banner

Large Direct Response

Large Direct Response ads can have your image on the left, in the center, or on the right. You may also provide your brand color (as a hex code) to customize this ad format. The following CTA options are available: Learn More, Download Now, View More, Buy Now, Read More, Subscribe Now. Please make sure to specify both your image location and CTA.

Large Direct Response (Left, Center, and Right)

In Large Direct Response (Left), the ad appears in the middle of the page with the hero image on the left, the ad copy to the right of the image, and the CTA beneath the ad copy. In the center variation, the ad appears in the middle of the page with the hero image at the top, the ad copy beneath the image, and the CTA beneath the ad copy. In the right variation, the ad appears in the middle of the page with the hero image on the right, the ad copy to the left of the image, and the CTA beneath the ad copy.
The ad appears in the middle of the page. The logo is on the top left of the ad space, the carousel title is beneath the logo, and the ad cards are beneath the carousel title. The card headline is at the bottom of the card. The choice of CTA is at the bottom of of the ad space.

Carousel*

Note that the brand logo for your carousel can be the same as those provided for your sponsorship logo. Logos should have a transparent background and be tightly cropped to the graphic’s edges with no extra space. It is also recommended to use horizontal word mark logos, unless in conflict with brand identity. Lastly, white logos are preferred for dark mode.

The ad appears in the middle of the page. The assets you entered in App Store Connect appear in the background of the ad, with your logo in the middle, brand name in the bottom left, and CTA in the bottom right.

App Download
(Product Page)

The app download - product page ad format will pull directly from App Store Connect and your product pages (you may provide a custom product page URL).

The ad appears in the middle of the page with the hero image at the top, the logo in the bottom left, and CTA in the bottom right.

App Download (Custom)

The video appears in the middle of the page. The logo is on the top left of the ad space, the video headline is at the bottom of the ad space, and the choice of CTA is in the bottom right corner of the ad space.

Video*

The video ad format requires a brand logo and video. You may also provide your brand color (as a hex code) to customize this ad format. Logos should have a transparent background and be tightly cropped to the graphic’s edges with no extra space. It is also recommended to use horizontal word mark logos, unless in conflict with brand identity. Lastly, white logos are preferred for dark mode.

*Carousel and video formats are currently unavailable with Today feed premium sponsorship campaigns.

Premium sponsorship ad specifications

Ad Asset  Asset Dimensions  
(width x height)		 Aspect Ratios Max. File Size File Type 
Masthead brand logo

Min: 96 x 128 px

Max: 1280 x 128 px

Min: 3:4 

Max: 10:1

 500 KB .png
Large banner 1242 x 699 px N/A 500 KB

.png 

.jpeg
Large —direct response (left) N/A 4:5  500 KB

.png 

.jpeg

.gif 

Large—direct response (right)

 N/A 4:5  500 KB

.png 

.jpeg

.gif 
Large—direct response (center) 1200 x 628 px 1.91:1 500 KB

.png 

.jpeg

.gif 
Carousel brand logo

Min: 96 x 128 px

Max: 1280 x 128 px

Min: 3:4 

Max: 10:1

 500 KB .png
Carousel (small and large cards) 1080 x 1080 px  1:1  4 MB

.png 

.jpeg

.gif 
Carousel (medium card) 1280 x 720 px  16:9 4 MB

.png 

.jpeg

.gif 
App download image 1200 x 600 px  2:1  500 KB 

.png 

.jpeg

.gif 
Video brand logo

Min: 96 x 128 px

Max: 1280 x 128 px

Min: 3:4 

Max: 10:1

 500 KB .png 
Video N/A 16:9  250 MB 

.mov

.m4v 

.mp4