App download template ad specs

The app download template ad format will pull directly from App Store Connect. The template delivers branding consistency with your App Store product page while providing flexibility to customize the ad based on your campaign.

  • App Title, Tagline and Description: The app title and tagline each have a maximum of 30 characters each. The description is only displayed on iPad and has a maximum of 90 characters. To balance text and white space in your ad, we recommend that your tagline be 20-30 characters in length, and the description closer to 80 characters in length.

  • App Store Destination: App Store destination should be the App Store product page URL.

  • If the user has not downloaded the app the CTA says “GET” when they click to install.

  • If the user has downloaded the app the CTA says “OPEN” where they can open the app.

The app Title, Tagline, Description, and app icon are displayed in the middle of an iPhone screen.