Ad placements, formats,
and experiences

Advertising on Apple News has been designed to integrate seamlessly with the reading experience.

Ad placements

The following ad placements are available on the Apple News app:

  • Today feed

  • Topic feeds curated by Apple News (for example, Entertainment, Travel, Sports, and so on)

  • Digest/Spotlight

  • Publisher channels

  • Publisher articles

  • Swiping between articles and/or channels

Ad formats

The following ad formats are available through Apple News Ads:

  • Standard banner

  • Double banner

  • Large banner

  • Direct response template banner

  • Carousel banner

  • Medium rectangle banner (MREC)

  • IAB 300x250 banner

  • IAB 320x50 banner

  • IAB 320x320 banner

  • IAB 300x600 banner

  • IAB 728x90 banner

  • IAB 970x250 banner

  • Interstitial banner

  • Outstream video ads

  • Pre-roll video ads

  • Sponsored content (Native) ads

For more details on ad format requirements, refer to Ad specifications for Apple News.

Post-tap ad experiences

Apple News offers a variety of post-tap experiences to optimize user engagement. You can set up ad experiences to do any of the following:

  • Visit websites

  • Download apps

  • Download music, movies, or TV content

  • View/read sponsored content on Apple News

  • Subscribe to a publisher channel