Third-party ad measurement and verification

The Apple News and Stocks advertising platform supports viewability and invalid traffic verification through Integral Ad Science (IAS).

To activate IAS for your campaign, you must request the “Unique API Key” through your IAS contact or dashboard, and provide it to your client partner.

Additional considerations

  • You must establish a relationship with IAS to use this service.

  • Apple isn’t responsible for any third-party ad serving fees or any other costs associated with third-party measurement or verification.

  • Third-party measurement results aren’t certified by Apple. It’s up to the user to validate results.

  • No other third-party measurement or verification providers or services are supported at this time.

  • Differences in reporting times and other factors can create discrepancies between metrics reported by third-party vendors and those reported by Apple.