Carousel specs

  • Carousel ads can run in-article and in-feed on Apple News on iPhone and iPad. Carousel ads are not available on Mac.
  • Ad creation in Workbench requires an image upload and allows you to customize title and headline copy for each card. Choice of CTA and URL destination is required. You can choose a CTA per card, or a single CTA for the entire carousel. See specifications below for more details.
  • Publishers may traffic carousel ads in Google Ad Manager. However, carousel ad creative is required to be built on Workbench under Ad Tags. See Supported ad types, formats and tags for more details.
  • Assets are accepted only as JPEG, GIF, or PNG files. Specifications are optimized for all supported devices.
  • Content on all cards should be aligned with the category chosen at the campaign level.
Device iPhone and iPad
Operating Systems 
  • Large: iOS 15.0 and later; iPadOS 15.0 and later 
  • Small and Medium: iOS 17.0 and later; iPadOS 17.0 and later 
Orientation iPhone - portrait only; iPad - portrait and landscape
Brand  (Optional)  Maximum aspect ratio 10:1, 96x96 pixels, 300KB maximum
Advertiser Name   50 characters maximum
Carousel Title  25 characters maximum
Number of Cards   Minimum of 3 and maximum of 12
Card Image Requirement
  • Small and Large: 1:1 images, 1080 x 1080 pixels, 4MB maximum 
  • Medium: 16:9 images, 1280 x 720 pixels, 4MB maximum 
Card Headline 50 characters maximum
CTA Try it Free, Learn More, Download Now, View More, Buy Now, Read More, Subscribe Now, Watch Now, Shop Now, Listen Now, Read Now, and Explore Now. French CTAs are also available when creating an ad in the French language. 
Card Destination URL Standard web link or deep link
An example carousel ad. On the top left, there’s an optional advertiser logo. On the top right is the Apple Ads ad marker. Beneath these is the carousel title. Beneath the title are the carousel cards. The card headline is at the bottom of each card. The CTA is beneath the first card.

Note that iPad may include Apple Vision Pro devices.