Sponsored content (native) ad specs

The following sponsored content (native) ad specifications are for Workbench and Google Ad Manager.

  • Sponsored content (native) will display directly in the content feeds or at the end of an article on the Apple News app. This format is intended to blend in with its surroundings.

  • Font styling will be set by the Apple News app.

  • Each ad will include the publisher’s logo*, image from the article, and an article headline. The article headline will also pre-populate from the article itself once the article ID has been provided. Users will have the option to override the pre-populated copy. The advertiser’s name is optional.

  • An article excerpt can appear when both of these two conditions are met:

    • An article excerpt has been provided for the sponsored article.
    • Article headline copy is short enough so that at least two lines of the article excerpt can be displayed.

  • All sponsored content (native) ad formats will link to a channel or article, denoted as “Sponsored” on the Apple News app.

Device iPhone, iPad, Mac
Operating system  iOS 10 and later
iPadOS 10.3 and later
macOS 10.14 and later 
Article headline 130 character max 
Advertiser name (optional) 22 character max 
Article ID

The article ID of an article is the last part of the URL after "http://apple.news/." For example, if the URL of the article is: http://apple.news/

Agkyw5MsBSCaJXr8t6fKmg, then the article ID is

Agkyw5MsBSCaJXr8t6fKmg
Sponsored content (native) ad example with the image aligned on theright side of ad, with the publisher logo on the left, and the article headlinebeneath the publisher logo.

Note that iPad may include Apple Vision Pro devices.