Google Campaign Manager
technical specs
Animations
Animated banners (animated GIFs) can loop only three times, and the total animation can’t exceed 15 seconds. Repetitive or rapid flashing, blinking in excess, or visually stressful animations aren’t allowed.
Assets
- Max file size is 500 KB.
- Only one asset is required to display in both portrait and landscape orientation.
- Assets may only be produced as JPEG, GIF, PNG, or HTML5.
- Specifications are optimized for all supported devices.
- Only one asset is needed for all supported iPhone models, and one for all supported Mac and iPad models.
Asset Requirements
(in pixels)
| Device | iPhone | iPad and Mac |
| Orientation | Portrait | Portrait and landscape |
| Standard banner | 1242 x 150 | 1536 x 132 |
| Double banner | 1242 x 300 | 768 x 66 |
| Large banner | 1242 x 699 | 1536 x 864 |
| Medium rectangle banner | 900 x 750 | 600 x 500 |
| IAB 320 x 50 | 320 x 50 | - |
| IAB 300 x 250 | 300 x 250 | - |
| IAB 320 x 320 | 320 x 320 | - |
| IAB 300 x 600 | 300 x 600 | - |
| IAB 728 x 90 | - | 728 x 90 |
| IAB 970 x 250 | - | 970 x 250 |
Google Campaign Manager Placement
Size (in pixels)
| Device | iPhone | iPad and Mac |
| Orientation | Portrait | Portrait and landscape |
| Standard banner | 414 x 50 | 768 x 66 |
| Double banner | 414 x 100 | 768 x 132 |
| Large banner | 414 x 233 | 768 x 432 |
| Medium rectangle banner | 300 x 250 | 300 x 250 |
| IAB 320 x 50 | 320 x 50 | - |
| IAB 300 x 250 | 300 x 250 | - |
| IAB 320 x 320 | 320 x 320 | - |
| IAB 300 x 600 | 300 x 600 | - |
| IAB 728 x 90 | - | 728 x 90 |
| IAB 970 x 250 | - | 970 x 250 |