VAST tag technical specs

Asset formatsVertical Video (9:16)Square Video (1:1)Horizontal Video (16:9)
Ad formatsPre-roll video ads Pre-roll video ads 

Pre-roll video ads 

Outstream video ads

Aspect ratio 9:16 [720p minimum]1:1 [720p minimum]16:9 [720p minimum]
Video codec

H.264H.264H.264
Video bitrate600–800 kbps (recommended)600–800 kbps (recommended)600–800 kbps (recommended)
Audio codecUncompressedUncompressedUncompressed
Audio sample rate44.1kHz (minimum)44.1kHz (minimum)44.1kHz (minimum)
Duration5 seconds minimum; 30 seconds maximum5 seconds minimum; 30 seconds maximum5 seconds minimum; 30 seconds maximum
Max file size 

250 MB (MOV, M4V, MP4)250 MB (MOV, M4V, MP4)250 MB (MOV, M4V, MP4)
  • VAST tags are supported for devices running iOS 12 and later.
  • Workbench and Google Ad Manager support outstream video ad specs and pre-roll video ad specs.
  • Only VAST 2.0 and 3.0 tags containing linear ads and skippable linear ads are supported.
  • Progressive loading only.
  • Apple IPs (17.*) Allow Listed or not blocked.
  • VPAID, VAST 1.0, VAST 4.0 tags aren’t supported.
  • VAST tags aren’t supported for Google Campaign Manager on Apple News.
  • HTTPS protocol is required.
  • Macros embedded within ad or VAST tags aren’t supported and should be removed from tags for use on Apple News. Macros usually begin with a % sign. These will not be expanded and may cause the tags to function incorrectly.

Supported vendors (VAST)

  • Celtra
  • Flashtalking
  • Innovid
  • Kargo
  • Sizmek
  • Teads
  • Transmit.Live
  • Unruly