Campaign categories
The following categories can be used to classify campaigns during creation, and can be used to exclude certain types of ads from appearing in your channel. See also Exclusions and restrictions.
| Main Category | Subcategory | Definition |
|---|---|---|
| Advertorial | ||
| Affiliate | Ads that direct customers to publisher editorial content either on Apple News or the publisher website that’s sponsored by or in association with a brand | |
| Brand | Campaigns in the Advertorial - Brand category include ads that direct customers to branded advertorial content either on a dedicated brand channel on Apple News or an external web page that the brand owns and manages | |
| Apple News Promotions | ||
| Apple News Promotions | Ads that promote Apple News+, or functions, areas, or services related to Apple News | |
| Autos | ||
| Autos | Ads that include all types of automobiles and car dealerships | |
| Business to Business (B2B) | ||
| Business to Business (B2B) | Ads where one business makes a commercial transaction with another | |
| Consumer Packaged Goods (CPG) | ||
| Alcohol | Ads that promote the direct or indirect sale of alcoholic beverages; campaigns must be appropriately age targeted and adhere to all federal and local advertising laws. Regardless of age selection, ads will only be displayed to users who meet the minimum age eligibility requirements in their respective countries. In the United States, only users aged 21 and older will be eligible. In Canada, only users aged 19 and older will be eligible. In Australia and the United Kingdom, only users aged 18 and older will be eligible. | |
| Baby, Beauty & Cosmetics, Beverages, Candy & Chocolate, Food, Hair Care, Household & Laundry, Paper Products, Personal Care & Grooming, Pets, Other | Ads that promote consumer packaged goods or services in the respective subcategories that are purchased by individuals or households for personal use | |
| Dating Services | ||
| Dating Services | Ads that promote online dating services; campaigns must be appropriately age targeted and adhere to all federal and local advertising laws. Regardless of age selection, ads will only be displayed to users who meet the minimum age eligibility requirements in their respective countries. Only users aged 18 and older will be eligible. | |
| Education | ||
| Education | Ads that inform, update, or persuade the public to engage in or avoid current educational issues | |
| Energy, Oil, & Gas | ||
| Energy, Oil, & Gas | Ads that include energy, oil, and gas companies and promotions | |
| Entertainment | ||
| Books & Literature, Home Entertainment - Movies, Home Entertainment - TV, Mature Content, Media & News, Movies, Music & Audio, TV, Other | Ads that promote all forms of entertainment, including media companies and media content. For Mature Content, regardless of age selection, ads will only be displayed to users who meet the minimum legal age requirements in their respective countries. Only users aged 18 and older will be eligible. | |
| Financial Services | ||
| Auto/Home/Life Insurance, Banking, Credit & Lending, Investing & Financial Planning, Other | Ads that promote financial institutions, credit cards, credit repair, foreign exchange, government grants, insurance, investment advice, and loans | |
| Gambling | ||
| Sports Betting | Ads promoting bookmakers or online services that allow a wager to be placed on the outcome of predicted sports results; campaigns must be appropriately age targeted and adhere to all federal and local advertising laws. Consider the legal gambling age in your selected locations and select the appropriate age range for your campaign if needed. In the United States, only users aged 21 and older will be eligible. In Canada, only users aged 19 and older will be eligible. In Australia and the United Kingdom, only users aged 18 and older will be eligible. | |
| State Lottery | Ads that promote state lotteries; campaigns must be appropriately age targeted and adhere to all federal and local advertising laws. Consider the legal gambling age in your selected locations and select the appropriate age range for your campaign if needed. In the United States, only users aged 21 and older will be eligible. In Canada, only users aged 19 and older will be eligible. In Australia and the United Kingdom, only users aged 18 and older will be eligible. | |
| Other | Ads that promote physical, real-money gambling activity or establishments, or ad that promote sites that contain or link to content relating to online gambling or games with the chance to win money; campaigns must be appropriately age targeted and adhere to all federal and local advertising laws. Consider the legal gambling age in your selected locations and select the appropriate age range for your campaign if needed. In the United States, only users aged 21 and older will be eligible. In Canada, only users aged 19 and older will be eligible. In Australia and the United Kingdom, only users aged 18 and older will be eligible. | |
| Games | ||
| Action/Adventure/Arcade Games, Casual/Puzzle/Word Games, Role-Playing/Strategy Games, Simulated Casino Games, Sports Games, Other | Ads that promote online or offline games, including arcade, puzzle, role-playing, and strategy games | |
| Government | ||
| Government | Ads that promote national regulation or legislature | |
| Health & Fitness | ||
| Health and Dental Insurance, Products, Services | Ads that promote health and fitness products and services, including personal health and dental | |
| Home & Garden | ||
| Home Furnishings, Home Improvement, Other | Ads that promote home improvement and home furnishings | |
| Lifestyle | ||
| Employment Services, Social Media | Ads that promote employment or social media | |
| Pharmaceuticals | ||
| Pharmaceuticals | Ads for online pharmacies or from pharmaceutical manufacturers promoting over-the-counter medicines, dietary supplements, and prescription drugs; campaigns must be appropriately age targeted and adhere to all federal and local advertising laws. Regardless of age selection, ads will only be displayed to users who meet the minimum legal age requirements in their respective countries. Only users aged 18 and older will be eligible. | |
| Political | ||
| Political | Ads that are used for the purpose of appealing, directly or indirectly, for votes or financial or other support in any election campaign. Regardless of age selection, ads will only be displayed to users who meet the minimum legal age requirements in their respective countries. Only users aged 18 and older will be eligible. | |
| Publisher Promotions & Subscriptions | ||
| Publisher Promotions & Subscriptions | Ads that promote publisher specific subscriptions, channels, or promotions of their content | |
| Religious | ||
| Religious | Ads that promote religious and spiritual products (for example, décor, books, music, greeting cards, jewelry) and organizations (for example, singles groups, camps, schools) | |
| Restaurants | ||
| QSR, Other | Ads that promote restaurants or eateries including quick-service restaurants (QSRs), take-out, and food delivery services | |
| Retail | ||
| Apparel Goods, Department. Stores, Grocery & Convenience Stores, Luxury Goods, Mass Merchandise, Other | Ads that promote retail stores and goods (for example, department, grocery, or convenience stores) | |
| Surveys | ||
| Surveys | Ads that outline questions where the users response is captured | |
| Technology & Electronics | ||
| Consumer Electronics, Search & Advertising, Software, Other | Ads that promote consumer electonics, mobile and computer technology, and software | |
| Telecommunications | ||
| Cable, Satellite & Broadband, Wireless Carriers, Other | Ads that promote cable, satellite, broadband, and wireless carriers and services | |
| Travel & Recreation | ||
| Airlines, Car Rentals, Hotels & Accommodations, Tours & Cruises, Other | Ads that promote travel services, including airlines, car rentals, hotels, tours, and cruises | |
| Other | ||
| Other | Ads that promote products or services which don’t fit in another category listed |