Third-party ad measurement and verification

The Apple News and Stocks advertising platform supports viewability and invalid traffic verification through Integral Ad Science (IAS).

To activate IAS for your campaign, you must request the “Unique API Key” through your IAS contact or dashboard. When configuring your campaign, select “IAS” in the Measurement Partner section of the campaign setup screen, then paste the API Key in the Measurement Partner ID field.

Additional considerations

  • You must establish a relationship with IAS to use this service.

  • Apple isn’t responsible for any third-party ad serving fees or any other costs associated with third-party measurement or verification.

  • Third-party measurement results aren’t certified by Apple. It’s up to the user to validate results.

  • No other third-party measurement or verification providers or services are supported at this time.

  • Differences in reporting times and other factors can create discrepancies between metrics reported by third-party vendors and those reported by Apple.

  • You must use the API key method for IAS measurement. No other methods, such as pixels, are supported.

  • IAS is supported on Workbench only. Support for third-party ad managers, such as Google Ad Manager, is not available.