Schedule ad groups
and ads
Specify the times and days your ads run
on Maps
You have the option to schedule your campaigns, ad groups, and ads. This optional setting can let you set ads to only show on specific days of the week or times of the day. It can be helpful for seasonal promotions, time-sensitive marketing campaigns, and events. Scheduling is based on the local time of each location.
Note that your campaign-level schedule will override ad group-level settings if the ad group starts before the campaign or ends after it. Additionally, if all of the ad groups in a campaign include end dates, the campaign will stop spending and stop displaying ads when all ad group end dates have been reached.
How to schedule search results
ad groups
You can schedule ad groups during campaign creation in the Ad Group Settings section. You can also add or adjust schedules in existing ad groups in the Ad Groups dashboard. Just select an ad group and click Edit Ad Group.
Choose to run your ad group immediately and without an end date, or set a start and end date. If you set a start and end date, you can change them at any point before the date occurs.
How to schedule search
results ads
You can schedule ads during campaign creation or by editing an existing ad’s settings.
- Go to the Ad Scheduling section of campaign creation or click Edit Ad Group within an existing ad group.
- Your ad can run nonstop (every day, all day), or you can set a schedule.
- If you set a schedule, keep in mind that you can set the ad to run on specific days of the week and times of the day. For example, the ad can run all day on the weekends, but only during business hours on the weekdays. Select one or more days, then choose to run the ad for 24 hours of the day, or within a time period. If you schedule overlapping time periods, they will automatically combine into a single time period.
- To create different schedules for different days, click Add Schedule.
- When you’re finished creating the ad’s schedule, click Save.