Ad placement options
Understand where your ad can run on Maps
Apple Ads offers two ad placements to help you promote your business on Maps, right when customers are searching for somewhere to go. You can promote your business on one or both of these placements:
- At the top of the Suggested Places list (search home)
- Search results
Keep in mind that some types of businesses aren’t currently eligible to run ads on some placements due to our policies and restrictions, which may vary by country or region.
See the Apple Advertising Policies for more details
Ad placement details
and creation
Before you can create an ad in Apple Ads, you need to set up your organization, verify your business, and claim your locations in Apple Business. Once you’ve done that, you can create ads in Apple Ads.
Here’s some information about each ad placement available in Apple Ads:
At the top of the Suggested Places list (search home)
Search home ads let you reach customers before they search for something specific, with an ad that appears at the top of the Suggested Places list. This placement may help build awareness of your brand and reach a broad audience.
Search results
Search results ads let you reach customers when they search for something specific with an ad in relevant search results. Your ad may appear in one of three formats (3-image, 1-image, or text only), depending on the type of business you have and the type of query the user entered.
For search results campaigns you can turn on Search Match to help automatically match your ad with potential customers. You also have the option to manually control your bids and keywords.
Here are some additional details about ad placement features:
| Feature | Ad Placements and Bid Strategies |
|---|---|
| Maximize Engagements strategy | All placement options (search home, search results, all placements) |
| Manage Bids strategy | Search home, search results |
| Cost-per-tap (CPT) pricing model | Search home, search results, all bid strategies (Maximize Engagements and Manage Bids) |
| Cost-per-thousand-impressions (CPM) pricing model (available for Manage Bids only) | Search home, search results |
| Daily budget | All placement options, all bid strategies |
| Choose location settings | Search results |
| Search Match | Search results |
| Add keyword categories | Search results |
| Add keyword phrases | Search results |
| Define audience settings | Search results |
| Use ad creative | All placement options, all bid strategies |
| Insights | All placement options, all bid strategies |
| Apple Ads Platform API support | All placement options, all bid strategies |