Understand invoices

Review the different elements that may appear on your billing invoices

The sample invoice above is for illustrative purposes only and may not represent the invoice you receive. The following are elements you should see on all of invoices:

1. Billing Entity

   In the upper-left corner of your invoice, you’ll see the Apple billing entity associated with your Apple Ads account. For example, you may see Apple Canada Inc.

2. Invoice Details

   In the upper-right corner of your invoice, you’ll see details including the Document Number and Document Date for the invoice.

3. Customer Information

   Your company information will appear on the left side of your invoice, and is based on what you entered on the Business Details page of your Apple Ads account.

4. Transactions Period

   In the Charge Details section of your invoice, you’ll see transaction dates for each campaign that ran and accrued charges.

5. Ad Model

   You’ll see an Ad Model column in the Charge Details section of your invoice. The ad model reflects the pricing structure and ad placement type associated with the ads you ran on Apple Maps:

   • CPT-SR: Cost-per-tap (CPT) pricing for search results ads on Maps.
   • CPT-SH: Cost-per-tap (CPT) pricing for search home ads on Maps.
   • CPM-SR: Cost-per-thousand-impressions (CPM) pricing for search results ads on Maps.
   • CPM-SH: Cost-per-thousand-impressions (CPM) pricing for search home ads on Maps.
6. Campaign ID

   In the Charge Details section of your invoice, you’ll see a Campaign ID associated with each Apple Ads campaign and transaction.

7. Campaign Name

   Each Apple Ads transaction will have a Campaign Name associated with it in the Charge Details section of your invoice.

8. Region

   In the Charge Details section of your invoice, you’ll see the Region column which outlines the countries and regions associated with each of your campaigns and transactions.

9. Units

   Within your Charge Details, you’ll see the total number of customer interactions each campaign received. This is based on the ad model for each.

10. Spend Amount

    In the Spend Amount column of your invoice’s Charge Details, you’ll see the amount each campaign spent by region.

11. Invoiced Amount

    In the Invoiced Amount column of your invoice’s Charge Details, you’ll see the amount you were invoiced for each campaign by region.

12. Tax

    In certain countries and/or regions, your purchase of Apple Ads services could be subject to tax, including but not limited to Value Added Tax (VAT), Sales and Use Tax, Goods and Services Tax (GST), and consumption tax. If your campaigns are subject to tax, you’ll see the amount noted beneath the transactions subtotal on your invoice. Tax requirements are determined based on your organization's country, as entered on the Business Details page of your Apple Ads account.

13. Payment Method

    The payment method associated with your account will appear in the lower-left corner of your invoice. This is the payment method on file in your account that was charged when the invoice was generated.

14. Promotional Credit

    If a promotional credit has been applied toward your charges, you can see how much of it was applied in the lower-left corner of your invoice, beneath your payment method information.
    
    Learn more about promotional credit eligibility

Invoice totals compared to spend in your
account dashboards

Keep in mind that the amount you see charged on your invoice may differ slightly from the spend shown on your dashboards within Apple Ads. This is because your payment method is billed according to UTC, while your account uses your selected time zone. Note that Apple Ads doesn’t charge fees for credit card transactions, but credit card carriers may charge you foreign transaction fees. Please contact your credit card provider to find out if foreign transaction fees apply. Apple Ads will not reimburse or issue credits for charged foreign transaction fees.