Understand Search Match
Automatically get matched with people looking for businesses
like yours
Search Match makes it easy to get search results campaigns up and running. With Search Match on, your ad may be matched automatically to search terms without you having to figure out all keyword possibilities and actively bid on them.
Search Match uses multiple resources to match your ad to relevant searches on Maps using the details you entered about your business and similar business categories in Apple Business.
If you need to turn off Search Match for an ad group at any point, follow the steps below.
- Go to the Ad Groups dashboard and select the ad group that you want to edit.
- Click Edit in the toolbar. From the dropdown menu, choose Ad Group Settings.
- Click the toggle button located in the Search Match section. The blue color will disappear once the feature is turned off.
- Save your changes and repeat for any additional ad groups in which you'd like to turn off Search Match.
If you’re using Search Match, you may also want to consider including negative keywords to ensure that your ad doesn’t appear for certain search terms.
Learn more about negative keywords