View and filter dashboard reporting

Access your performance data on all of
your dashboards

The Campaigns dashboard in your Apple Ads account lets you view your performance by Campaign, Ad Group, Ad, Keyword, and Search Term. Each view includes relevant performance metrics like Spend, Impressions, Taps, and more.

How to add metrics to
your dashboard

In the upper-right corner of the performance data table, click the Edit Columns button. It’s an icon with three columns. In the Edit Columns modal that opens, drag the available dimensions and metrics into the order you’d like to show or hide in your reporting.

How to filter data in
your dashboards

In the upper-left corner of the performance data table, you’ll see Filters. Click to open the menu, then choose up to 20 filters to see specific cross-sections of your data.

  • Save filters
     You can save up to six specific filters or combinations of filters for future use by clicking the Save button at the top right of the performance data table. Name your filter and it will appear as a Saved Filter in the menu so you can quickly view the same cross-section of data anytime.