Reporting options and
metric definitions

View metrics at a glance

Click Campaign in the left navigation bar to get to the Campaign Overview page. From here, you can view your impressions, taps, and actions for the current billing cycle at a glance. To see your reporting in more detail, click Last 30 Days.

View your campaign performance
as a chart

On the Campaign Performance page, you’ll see impressions, taps, actions, and spend for the current billing cycle. To configure your report:

1. Set the time period that you would like visualized in the report. To do this, click the calendar icon next to the current time period, and select dates on the calendar that appears. If you change the time period, the report will update automatically.
2. Select the metrics that you would like included in the report. As you select or deselect metrics, the report will update automatically.
3. To see data for a specific day, hold the pointer over an area within the chart. You’ll see the date, the ads that were running, and the data associated with them on that day. If you download the report, you’ll be able to view data by each ad that ran during that time period.
4. You can download the report by clicking the download button next to the time period. You also have the option to download a Location Insights report which is a location-specific report for the data you’ve populated.