Outstream video ad specs

  • VAST tags can be utilized for outstream video ads. See VAST tag technical specs for additional requirement details.
  • Outstream video ads will display in both portrait and landscape device orientations. Specifications are optimized for all supported devices. Only one set of assets is needed for all devices. Video assets will be transcoded to support the various devices and network bandwidth requirements.
  • Outstream video ads will have the ad identifier located on the upper left corner. See Ad identifier for more info.
Device iPhone, iPad, Mac
Orientation
Portrait and landscape
Aspect Ratio 16:9 [720 pixel minimum]
Video Codec H.264
Video Bitrate 600–800 kbps (recommended)
Audio Codec Uncompressed
Audio Sample Rate 44.1kHz (minimum)
Duration
5 seconds minimum, 30 seconds maximum 
Max File Size 250 MB (MOV, M4V, MP4)
In an outstream video ad, the ad identifier is in the top left corner. To its right is the CTA. There’s a UI element in the top right corner and in the center of the ad.
Examples of outstream video ad on an iPad in portrait and landscape modes.

There are multiple predefined CTA options to choose from:

  • Buy Now

  • Download Now

  • Learn More

  • Read More

  • Subscribe Now

  • View More

French CTAs are also available when creating ads in French.

UI elements and CTA will appear at the beginning of the video for two seconds before fading out. They can be brought back on screen when a user taps the video area.

Note that outstream video ads are available on iOS 11.3 and later.

Note that iPad may include Apple Vision Pro devices.