Google Ad Manager trafficking checklist
Use these guidelines to traffic ads for Apple News using Google Ad Manager. For general support plans, see Traffic ads with Apple News.
| Simplified Creative Workflow | Apple News Creative Templates | |
|---|---|---|
| Only direct banner uploads or approved third-party ad or VAST tags are supported. | Must use the most recent Apple News Creative Templates (v4.0). Download templates from the Workbench Ad Settings page. | |
| Third-party ad tags | Only Google Campaign Manager (GCM) or Celtra ad tags are supported. If you’re using another ad tag vendor that’s supported by Apple News, you must use Apple News Creative Templates to traffic your campaign. | Must use one of our supported vendors, listed in Third-party ad tags. |
| Third-party ad tags | Must follow Apple News ad tag specifications. | Must follow Apple News ad tag specifications. For example, iFrame is not supported. |
| Third-party ad tags | Must include Google macros in the GCM or Celtra ad tag. | Must not use Google macros in the GCM or Celtra ad tag. |
| Third-party ad tags | Must adhere to our Third-party ad tracking guidelines. For example, DoubleVerify and IAS aren’t supported. | Must adhere to our Third-party ad tracking guidelines. For example, DoubleVerify and IAS aren’t supported. |
| Third-party ad tags | If trafficking a GCM ad tag, use an internal redirect for the best performance. For details, see the Placement tags page in Google Campaign Manager 360 Help. | Ad tags must be composed of html/JavaScript/css. |
| Third-party VAST tags | Must use one of our supported vendors listed in VAST tag technical specs. | - Must be one of the supported vendors listed in VAST tag technical specs. |
| Third-party VAST tags | Must follow Apple News ad tag specifications. | Must follow Apple News ad tag specifications. |
| Third-party VAST tags | Google macros must be placed in the VAST ad tag. | Must not use Google macros in the VAST tag. |
| Third-party VAST tags | Must adhere to our Third-party ad tracking guidelines. For example, DoubleVerify and IAS aren’t supported. | Must adhere to our Third-party ad tracking guidelines. For example, DoubleVerify and IAS aren’t supported. |
| Third-party VAST tags | Must use the video redirect workflow in Google Ad Manager. | |
| Applicable to all lines | Only supported targeting options can be used. First and third-party audience segments aren’t supported. For contextual targeting, be sure your Key Values are up to date in your Workbench Ad Settings. | |
| Applicable to all lines | No special characters can be used in ad destination URLs unless you’re using supported special characters that have been encoded. The URL destination must be live when trafficking the ad. | |
For additional information, refer to the following pages:
Ad specifications for Apple News
Third-party ad tracking
Placement tags
Third-party ad tags
VAST tag technical specs