Line settings

Overrides

If you set a line live with an override in place, not only is that individual line in jeopardy of under-delivering, but all of the lines that compete with the override line are also placed at risk of under-delivering. To avoid affecting delivery of competing lines, you can give the overbooked line a lower delivery priority number. By doing so, the ad server will deliver the higher-priority lines first, ensuring the competing lines will still meet their impression goals. The overbooked line will then be free to take remaining impressions.

Campaign priority

The following features allow you to control the delivery prioritization across all of your ad campaigns.

  • Line Type
    If a line is designated as a takeover, the line will attempt to serve in every opportunity that's available. Any other standard line types that are targeting the same audience as the takeover will not serve until the takeover line has delivered in full. Refer to Takeovers for more details.
  • Line Priority
    If multiple lines of the same Campaign Type and Line Type are booked for the same time period targeting the same audience, the line with the higher-priority will serve first. Lines with lower priorities will only be eligible to serve when all lines with higher priorities are fully on pace.

Takeovers

A line item within a campaign can be designated as either a standard line or a takeover line. If the line is a standard line, the line will deliver the impressions that you specify. If the line is a takeover line, then your ads will take all the available space that matches the targeting dimensions, based on the logic described below. For placement of Ad Types within Apple News, see Ad placement, formats, and experiences.

Ad Type Logic
Banners

Takeover lines can only have Standard, Double, Large, Medium Rectangle (MREC), IAB 300 x 250, IAB 320 x 50, IAB 320 x 320, IAB 300 x 600, IAB 728 x 90, and IAB 970 x 250 ads assigned to them.
Large banner (direct response template) Takeover lines can only have Large Banner (Direct Response Template) ads assigned to them.
Carousel Takeover lines can only have Carousel ads assigned to them.
Interstitial banner Takeover lines can only have Interstitial Banner ads assigned to them.
Sponsored content (Native) Takeover lines can only have Sponsored Content (Native) ads assigned to them.
Outstream Video

Takeover lines can only have Outstream Video ads assigned to them.

 

One Outstream Video ad per user can be served every 45 seconds. 

 

In cases where a user has recently seen the takeover ad, a banner ad will be served. For 100 percent share-of-voice, an Outstream Video takeover ad should be accompanied by a matching banner campaign.
Pre-roll Video Takeover lines can only have Pre-roll Video ads assigned to them.
Mixed — takeover line and a standard line of different types If there's a takeover line and a standard line of different types (takeover banner and standard banner) targeted at the same audience, ads from both lines will deliver in their respective units.
Mixed — takeover line and a standard line of the same type If there's a takeover line and a standard line of the same type (takeover banner and standard banner) targeted at the same audience, the takeover line will always serve and the standard line will not serve.
Mixed — takeover lines of the same type If there are two takeover lines of the same type targeted at the same audience, the takeovers will, over a period of time, serve roughly equally. However, there is no guarantee that they will serve exactly equal.