Set up
an account

  1. To run campaigns using Apple Ads, you first need to sign up for Apple Business. Follow these steps to sign up, verify your business, and claim your locations.
  2. Go to the Apple Ads website and click Apple Maps in the top navigation bar.
  3. Click the Get started button.
  4. Sign in using your Apple Account.
  5. Choose the Apple Business organizations that you want to link to your Apple Ads account.
  6. Some of your account settings and business information will populate based on the information that you entered in Apple Business.
  7. Accept the Apple Advertising Services Terms of Service.
  8. Complete the Business Details page with tax information.
  9. Set up your payment method.

Note that once you set the time zone and currency for your account, you cannot change them. Billing will be based on UTC, rather than the time zone you select.

If you’re an agency, learn how to set up an account to manage your client’s ads on Maps.

Understand the Business
Details page

The Business Details page in your account contains key information about your company and is used to determine your tax status. You can access and make changes to the Business Details page in your Account Settings anytime.

The Business Details page includes:

Legal entity name

The registered name of your business as written in incorporation documents and/or tax returns. Note that your account should be set up by the legal entity that’s invoiced by Apple for all Apple Ads campaigns in the account.

Business entity status

When asked if you’re a business entity, select Yes if your company is a business, organization, partnership, or educational/government institution. If you’re a sole proprietor, you’ll select No. This applies to businesses located in the U.S. only.

Tax ID

This is your tax ID number as it appears on the relevant tax registration certificate for your business. It may include but isn’t limited to:

  • VAT (Value Added Tax) ID (including the two-letter EU member state code at the beginning, if applicable)
  • GST (Goods and Services Tax) ID

Address

The address where your business is legally registered and where you’re considered a tax resident. In many cases, this will be the address where your business’s main corporate office, headquarters, or principal business is located, or the address that your business lists on official company letterhead.

Tax exemption (U.S. and Canada only)

If you’re declaring tax exemption, you’ll need to complete an application through Avalara. After you complete the application, Apple Ads will review your tax-exemption request.

Learn more about tax exemption