Reporting options and
metric definitions

Choose from three options when viewing your campaign
performance data

  • Campaigns dashboard
     Access convenient, top level metrics at a glance within your Campaigns, Ad Groups, Ads, or Keywords dashboard. Go to a specific dashboard to view relevant metrics.
  • Charts dashboard
     Access the Charts dashboard from the left navigation menu to visualize your performance data in trend lines and bar charts. You can choose to view the performance of a selected campaign group, campaign, or ad group over time or by a selected dimension. The chart you see on the page will automatically update as you select parameters.
  • Insights
     Insights is a data analytics engine that lets you view performance across your campaign groups, helping you evaluate and compare performance for all dimensions in your account — including campaigns, ad placements, keywords, and more.

How reporting metrics
are defined

  • Actions
    The sum of actions (currently includes Directions, Calls, Website, Photos, Share, Get the App) from your ad within the reporting period.
  • Action Rate
     The total Actions divided by the total number of Taps within the reporting period.
  • Actions per Impression
     The total Actions divided by the total number of Impressions within the reporting period.
  • Average Cost per First Action
     The total Spend divided by the total First Actions within the reporting period.
  • Average CPM
     The average cost-per-one-thousand ad Impressions.
  • Average CPT
     The average cost per Tap on your ad.
  • Average Daily Spend
     The average amount spent each day. This is calculated as Spend divided by the number of days selected within the reporting period.
  • First Actions
     The number of times an ad tap resulted in one or more Actions within the reporting period.
  • First Action Rate
     The total First Actions divided by the total number of Taps within the reporting period.
  • First Actions per Impression
     The total First Actions divided by the total number of Impressions within the reporting period.
  • Impressions
     The number of times your ad appeared within the reporting period.
  • Spend
     The sum of the cost for advertising within the reporting period. The billing event (such as Taps or Impressions) is determined by the campaign configuration.
  • Taps
     The number of ad taps within the reporting period.
  • TTR
     The total number of Taps divided by the total number of Impressions within the reporting period.