Explore and visualize insights

Make informed decisions about your Maps campaigns with robust analytics tools

Insights is a powerful data analytics engine that lets you look deeply into performance across your campaign groups, letting you evaluate and compare performance for all dimensions in your account — including every campaign, ad placement, and keyword.

  • The Insights landing page offers a snapshot of overall performance for your selected campaign groups.

  • The Insights report builder page provides predefined reports that help you quickly get started. Each report is pre-populated with common metrics and dimensions that you can edit and customize.

  • Visualization options let you explore and analyze different data segments across your entire account. You can edit metrics, dimensions, and filters to see data at the granularity that works best for your goals.

How to find Insights

In the left navigation menu, click Insights. If you don’t see the navigation menu, click the arrow in the lower-left corner of the page to expand the menu.

Understanding the Insights
landing page

The Insights landing page is designed to give you a high-level view of performance data from your selected campaign group over the last seven days. You have the ability to add or remove data from other campaign groups, as well as change the date range to better understand trends over time. The Insights landing page also stores all of the reports that you’ve created and the ones that have been shared publicly with you. Sorting your reports by Last Opened will help you find the reports that you use the most.

When you’re ready to dive into data exploration and visualizations, click the Create Report button above the report table.

Understanding predefined Performance reports

Predefined Performance reports help you quickly get started with Insights. Each report automatically populates with a set of common metrics and dimensions, but this is just a starting point. You have the ability to customize and configure the report to your liking by editing the metrics, dimensions, date range, and applying filters to simplify the data further. Note that certain reports have some restrictions on dimensions that can’t be edited, like the time zone.

If you’d like to save, save as, share, download or delete the report, click the Save button or the More button (three dots) in the upper-right corner.

View and manage
existing reports

On the Insights landing page, you’ll see all the reports you’ve created, and those that have been shared with you. From the landing page you can:

  • Review report modifications
     By default, reports on the Insights page are sorted in order of when they were last opened. You can also see and sort by report name, creation date, and by who created it.
  • Edit an existing report
    If you created the report originally, you can make changes to it. Otherwise, changes or edits you make to it won’t be saved unless you save as your own version. To open a report, simply click the report name on the Insights landing page or click the button with the three dots in the Actions column.
  • Download a report
    In the Actions column on the Insights landing page, click the download icon next to the report. You can download the report as an XLSX file.
  • More actions
    In the Actions column on the Insights landing page, click the button with the three dots to share, save as, or delete a report. Reports are shared to campaign groups. Anyone with access to the campaign group will get access to the report. You can only delete reports that you own, and deleting them will permanently delete the report for you and remove access to anyone that belonged to a campaign group that you had shared it with.