Create ads

About your ad

Ads on Maps can help you reach customers when they’re searching for businesses like yours. When a customer searches in Maps, your ad can appear either at the top of Suggested Places, or at the top of relevant search results in one of three formats. You won’t be able to choose the specific ad placement — it will be automatically selected based on your business’s category and what customers are searching for.

Four iPhones in a row. The first iPhone shows the search home placement, which is an ad placement in Maps at the top of the Suggested Places list. The second iPhone shows a search results ad with the 3-image format, the third iPhone shows a search results ad that lets you tap for directions, and the fourth iPhone shows a search results ad with a 1-image format.

How to create an ad

  1. Click Campaign in the left navigation bar to get to the Campaign Overview page.
  2. Next to Ads, click View All. This will take you to the Ads page.
  3. Click the Create button.
  4. Name your ad. This name will help you identify your ad in Apple Business — customers won’t see this name on your ad in Maps.
  5. Add assets. There are two types of assets: images and logos. Images are photos of your business and your offerings, while a logo is your business logo. You can either choose to add up to three images or a single logo — you can’t add both images and a logo. And when you select three images, you’ll unlock all available search results ad formats, which include 3-image, 1-image, or text only formats.
  6. Enter promotional text (optional). This text will appear in your ad and you can use it to tell your customers about your offerings, sales, and more. Select the language that your promotional text is written in. Promotional text will appear in this language if a customer’s device is set to a language that you haven’t added.
    • Add more languages.* You can also include promotional text in other languages. If a customer’s device is set to a language that you’ve added, the promotional text will appear in that language.
  7. Use the ad preview to see a representation of your ad. Note that some ad elements may differ from the live ad, and ad previews only display one of your locations as an example.
  8. Click Save.

Ad guidelines

Your ad content must comply with Apple Business photo guidelines as well as Apple Advertising Policies. We recommend reviewing all of the policies, but here are some relevant ones to get you started:

  • Your ad can’t include content that’s considered offensive, violent, sexually explicit, related to controlled or intoxicating substances, or otherwise inappropriate.

  • Your ad can’t promote weapons or ammunition, home services (like plumbing, electrical, locksmith, HVAC, pest control, roofing, or general contracting services), bail bond services, cryptocurrency ATMs, or political candidates, parties, and issues.

  • Offers available in your ad content must be clear to users and can't misrepresent the true nature of the offer. Ad content can’t deceptively misrepresent offerings or promote items as free if charges or fees apply.

  • Assets can’t be low quality, distorted, blurry, or illegible.