Move to Apple Ads

When to use Apple Ads

You’ll be automatically directed to use Apple Ads to advertise on Maps if one of the following applies to you:

• You’re currently using Apple Ads to advertise on the App Store

• Your business has more than five locations

• Your client partner has requested Apple Ads access on your behalf

• You requested access and received a confirmation notification

More on requesting access to Apple Ads

If you’d like to use Apple Ads to manage your ads on Maps campaigns, you can request access through the Contact Us link in Apple Business. Before requesting to move, there are a few things to know:

• Moving your ad campaign management to Apple Ads is permanent. Once you do so, your organization will no longer be able to manage ads on Maps in Apple Business. All of your billing history, payment information, tax details, performance metrics, and email settings will automatically transfer from Apple Business. Your campaigns will transfer automatically and will continue to run in Apple Ads.

• Your monthly budget from Apple Business will be converted to a daily budget in Apple Ads by dividing it by the average number of days in a month (30.4). You can change your daily budget anytime. Learn more about daily budget

• After you request to be moved, you’ll receive a confirmation message in Apple Business. Once you accept and acknowledge the move, you’ll be able to start using Apple Ads to create, manage, and run your campaigns on Maps — and you’ll have additional settings like choosing when your ad will display, adding specific keywords to match your ad with, selecting locations where your ad will serve, and more.

• You’ll still use Apple Business to customize how your business appears on Maps, create place cards, and manage many of your organization’s settings.

What Apple Ads includes

Apple Ads offers these options to help you manage and customize your Maps campaigns:

• Schedule campaigns and ad groups to help align your efforts with seasonal promotions and marketing events.

• Create groups of locations that you’d like to promote together.

• Choose a bid strategy — either Maximize Engagements, an automated bid strategy where an auto-bidder sets your bids, or Manage Bids, where you set your own bids for ad groups and keywords.

• With the Manage Bids strategy, you can add and bid on keyword categories and keyword phrases to match your ad with search queries that you determine.

• Decide between using cost-per-thousand-impressions (CPM) or cost-per-tap (CPT) as a bid pricing model for the Manage Bids strategy. Note that Maximize Engagements uses the CPT pricing model.

How to move campaign management from Apple Business to Apple Ads

If you received a notification about moving your campaign management from Apple Business to Apple Ads, follow these steps:

1. Sign in to Apple Business.
2. Click your organization name, then choose Settings from the dropdown menu.
3. Select Organization.
4. Scroll down to Ads Settings and click Move to Apple Ads.